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About us

Sales training that actually changes behavior

Winning at Selling helps business owners, sales leaders, and salespeople sell more without cutting price. Through workshops, one-on-one coaching, consulting, and the top 1% Winning at Selling podcast, we change the beliefs and behaviors behind the sale so better results follow and last.

You watch a kid learn to read, and witness their mind open up to the greater possibilities of themselves and the world around them.
Bill Hellkamp, on why he loves development
1 2 3 4 Attitude Knowledge Practice Skills CYCLE OF DEVELOPMENT

Every Winning at Selling program moves your team through these four phases, so learning turns into skill that lasts.

01

Change beliefs first

Effective selling starts in the mind. We address the limiting beliefs and unexecuted behaviors that hold good salespeople back.

02

Teach a system

Not a bag of tricks. A repeatable selling process your team can run on their best day and their worst.

03

Make it last

Real change sticks through accountability and applied practice, so the results show up long after the training day.

Bill Hellkamp

Your trainer and host

Bill Hellkamp

Sales Trainer, Coach, and Host of Winning at Selling

Bill Hellkamp has spent more than 30 years helping professionals and sales teams maximize their most important resource, their people. A facilitator, executive coach, and speaker, he captivates audiences with an entertaining and insightful perspective on individual and team development. Through interactive workshops and focused coaching, Bill raises a seller’s awareness of where they need to grow, then gives them the practical tools to get there.

Based in Minneapolis and working with teams across the country, Bill brings the same practical, no-fluff approach to the stage, the coaching call, and the microphone.

  • Host of the Winning at Selling podcast, top 1% worldwide
  • Founding Partner and Master Coach, The John Maxwell Team
  • Board President, Professional Sales Association
  • 30+ years in sales training, coaching, and speaking

The podcast

A weekly sales masterclass, free

Globally ranked in the top 1% of all podcasts. New episodes every week, with a deep archive of practical advice you can use the same day.

Listen to Winning at Selling

Let’s talk about your team

Whether you are new to sales or leading a group that has plateaued, we will help you find the next level.

Call Bill · 612-247-4155