In this episode
AND WE’RE BACK! – Scott “The Professor” Plum of the Minnesota Sales Institute & Bill Hellkamp of REACH Development Systems What is the difference between price, cost and value? Often I hear those words used interchangeable, which means they have the same definition. This is simply not true. TODAY, We will discuss the importance ofDefining Valueand much more on episode 403 of theGet in the Door Podcast Your Hosts: Bill Hellkamp – [See my LinkedIn profile and send me an invite](https://www.linkedin.com/in/billhellkamp/) Scott “The Professor” Plum – [See my LinkedIn profile and send me an invite](https://www.linkedin.com/in/scottplum/) Mentions: - Book study: The Magic of Thinking BIG. [Amazon – CLICK HERE](https://www.amazon.com/Magic-Thinking-Big-David-Schwartz/dp/0671646788/) - Define Value! – Scott Plum - Ranking of Get In The Door Podcast – from 3rd