In this episode
AND WE’RE BACK! – Scott “Professor Plum” Plum of the Minnesota Sales Institute & Bill Hellkamp of REACH Development Systems Acquiring a new customer can cost 4 to 5 times as much as retaining a current customer. Meanwhile, the success rate of selling new product or services to an existing customer is over 50% whereas the success rate of getting a NEW customer may be as low as 5%. Obviously it is worth our time to concentrate on developing the accounts we already have. On today’s show, Scott and I will discuss Major Account Strategy and a bunch of other information designed for the sales professional on episode 410. Your Hosts: Bill Hellkamp – [See my LinkedIn profile and send me an invite](https://www.linkedin.com/in/billhellkamp/) Scott “Professor Plum” Plum – [See my LinkedIn profile and send me an invite](https://www.linkedin.com/in/scottplum/) Mentions: -Book stud