In this episode
AND WE’RE BACK! – Scott “Professor Plum” Plum of the Minnesota Sales Institute & Bill Hellkamp of REACH Development Systems Sales is leadership and leadership is persuasion; Appealing to others greater good and working with them to achieve their goals. That takes action through influence. Which is convincing others to take action. Put on your thinking caps as Bill and I discuss and Take Advantage of Cialdini’s Six Principles of Influence and much more on episode 429.
Golden Nugget “Men (and women) are anxious to improve their circumstances, but are unwilling to improve themselves.” ― James Allen,[As a Man Thinketh](https://www.goodreads.com/work/quotes/1840987)