In this episode
What goes into the process of making decisions? How do people decide? Often it is the criteria, the context and the contrast. Do you know the process your prospect goes through in making decisions? Join Bill and I as we discuss the decision-making process and other great ideas on episode 469 of the Winning at Selling Podcast.
Golden Nugget “If you approach a negotiation thinking the other guy thinks like you, you are wrong. That’s not empathy, that’s a projection.” Chris Voss, Author: Never Split the Difference