In this episode
The most successful salespeople will admit the best leads they receive are from referrals. Referrals serve as evidence of a “transfer of trust.” What have we shared about building trust in a sales conversation. It’s the only way you receive honest answers. When the TIMING is right and TRUST is high, you increase your chances of converting a lead to a commitment. So, think about who you’d like to refer this episode to – as Bill, and I discuss Referrals: Asking, Giving and Receiving and other miraculous matters on episode 604 of theWinning at Selling Podcast. .
Golden Nugget “I love money. I love everything about it. I bought some pretty good stuff. Got me a $300 pair of socks. Got a fur sink. An electric dog polisher. A gasoline powered turtleneck sweater. And, of course, I bought some dumb stuff, too.” -Steve Martin